Design must seduce, shape, and more importantly, evoke an emotional response.
Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.